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The London store was built in phases. The first phase consisted of only the nine-and-a-half bays closest to the Duke Street corner, [44] and is an example of one of the earliest uses of steel cage frame construction for this type of building in London. This circumstance, according to the report of a contemporary London correspondent from the Chicago Tribune, was largely responsible for making possible the eventual widespread use of Chicago’s steel frame cage construction system in the United Kingdom: Singh, Anita (24 September 2012). "From Selfridges to John Lewis, we've a treat in store". The Daily Telegraph. London. Archived from the original on 12 January 2022 . Retrieved 24 September 2013. Selfridges' windows have become synonymous also with the brand, and to a certain degree have become as famous as the company and Oxford Street location itself. Selfridges has a history of bold art initiatives when it comes to the window designs. Selfridge himself likened the act of shopping to the act of attending the theatre and encouraged his customers to make this connection as well by covering his show windows with silk curtains before dramatically unveiling the displays on opening day. [15] Just as they do today, the window designs served as the opening act of the entire play of the Selfridge experience and helped capture the public’s attention to transform customers into true shoppers. Later, when the building was undergoing restoration, [52] the scaffolding was shrouded with a giant photograph of stars such as Sir Elton John by Sam Taylor-Wood. [53] Welcome to the Selfridges own-label selection. Here you'll find gifts that are so good, we've given them our seal of approval. Discover luxury hampers, curated by hand and overflowing with treats from some of our favourite brands. Or, book a place at one of our in-store events that are designed to be relaxing, invigorating or a little bit of both. The Daily Telegraph named Selfridges in London the world's best department store in 2010. [49] Detail of sculpture above the London store's entrance

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When it comes to customer experience, no one does it quite like Selfridges, and that’s becauseour extraordinary team members know how to surprise, amaze and amuseour customers. ITV and Masterpiece produced a series entitled Mr Selfridge, first airing on ITV beginning in January 2013 (in ten parts), and later on PBS starting on 30 March 2013 (in eight parts). [67] ITV began airing ten additional episodes in January 2014. [68] The fourth series began in 2016 with the first episode airing on 8 January 2016. [68] Pierre Koffmann Restaurant on the Roof Selfridges, 400 Oxford Street". The Independent. 22 November 2009 . Retrieved 26 February 2023. Selfridges windows turned into an art gallery". Evening Standard. 5 April 2012 . Retrieved 27 October 2023.

Sinclair, Mark (2 February 2012). "Wordplay in Selfridges' windows". Creative Review. Archived from the original on 12 October 2012 . Retrieved 21 February 2012. Hines, Thomas S. (31 October 1974). Burnham of Chicago. Chicago, IL: University of Chicago. ISBN 978-0195018363.

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The huge SIGSALY scrambling apparatus, by which transatlantic conferences between American and British officials (most notably Winston Churchill and Franklin D. Roosevelt) were secured against eavesdropping, was housed in the basement from 1943 on, with extension to the Cabinet War Rooms about a mile away. [23] Selfridges, also known as Selfridges & Co., is a chain of upscale department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. [1] It was founded by Harry Gordon Selfridge in 1908. [1]

Foie gras protesters go topless". BBC News. bbc.co.uk. 12 February 2009 . Retrieved 21 February 2012.

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In February 2015, one of Selfridges' stores in Manchester installed so-called anti-homeless spikes. [66] Whether you're on the hunt for a treat for the food lover in your life or simply looking for some gourmet ingredients to boost your own cupboards, we've got an impressive selection of luxury food and drinks in the Selfridges Selection.Armstrong, Ashley. "Selfridges sale to Thailand's Central Group agreed". The Times. ISSN 0140-0460 . Retrieved 3 December 2021. Harry Gordon Selfridge changed the world of retail forever when he opened Selfridges on London’s Oxford Street in 1909 and, to this day, Selfridges continues to transform the way people shop. From cinemas, Shakespearean theatre and skate bowls, to celebrating new and upcoming artists and designers, to supporting and championing causes that people care about, Selfridges has always been more than the sum of its products. Teen, Vanity (22 September 2021). "Jaden Smith Brings His Ethical World To Selfridges Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine". www.vanityteen.com . Retrieved 24 February 2022.

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The basis of Harry Gordon Selfridge's success was his relentlessly innovative marketing, which was elaborately expressed in his Oxford Street store. Originally from America himself, Selfridge attempted to dismantle the idea that consumerism was strictly an American phenomenon. [15] He tried to make shopping a fun adventure and a form of leisure instead of a chore, [16] transforming the department store into a social and cultural landmark that provided women with a public space in which they could be comfortable and legitimately indulge themselves. [15] Emphasizing the importance of creating a welcoming environment, he placed merchandise on display so customers could examine it, and moved the highly profitable perfume counter front-and-centre on the ground floor. [17] The historic Daniel Burnham-designed Selfridges flagship store at 400 Oxford Street in London is the second-largest shop in the UK (after Harrods) and opened on 15 March 1909. [7] Other Selfridges stores opened in Manchester at the Trafford Centre (1998) and Exchange Square (2002), and in Birmingham at the Bullring (2003). In July 2010, Selfridges apologized publicly after its Manchester store displayed an Alexander McQueen garment hanging from a gallows-like structure, just months after the designer committed suicide by hanging. [63] Selfridges installs 'inhumane' anti-homeless spikes outside Manchester store". The Independent. London. 16 February 2015.Selfridges names Andrew Keith as new managing director". Retail Gazette. 11 November 2020 . Retrieved 15 January 2023.